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Black Friday still breaks unprepared AWS estates. July 2026 peak-readiness playbook — CloudFront/WAF edge, predictive Fargate scale, ElastiCache (Redis/Valkey), Aurora + RDS Proxy, and the cost split between baseline and burst.
Retail infrastructure has a specific shape: ~90% of the year sits idle, then peak week hits the P&L. July 2026 refresh — core services, Valkey/cache, SES, PCI scope, peak checklist.
Loyalty, pricing, inventory sync, multi-CDN — retail breaks generic templates. July 2026: buy-vs-build matrix, EventBridge patterns, CloudFront case study (−40% page load).
AWS Retail Competency validates consulting partners for verified retail delivery. Here is what the program means, what to look beyond the badge, and how to evaluate AWS partners for your retail workloads.